Focus: Innovation
Where an idea should go next, and whether it is worth the trouble.
id innovation · CHF 50.00
This shop sells through MCP — the Model Context Protocol, the new standard for handing an AI agent the real controls of a service instead of a web page to squint at.
So you do not buy here. You ask your AI assistant — Claude, ChatGPT, whichever you use — and it does the buying: reads the catalogue, checks a real calendar, places the order, collects the goods.
Half art project, half technology proof, half a real shop taking real money — yes, that is three halves, and all three are true. Shops are going to work this way; this one already does.
What buying here actually looks like
You
Buy me the AI repellent from eenable.me
Your AI
That shop sells two things — an AI Repellent certificate for CHF 5, or fifteen minutes of Alexander’s time for CHF 50. Which would you like?
You
The certificate
Your AI
Here is your payment link — CHF 5.00. I’ll wait while you pay.
—
You tap once to pay. Nothing else to fill in.
Your AI
Paid. Your certificate is N° 004 and it is already in your inbox as a PDF.
Step 1 — connect your AI to the shop
Paste this once
$ claude mcp add --transport http eenable https://eenable.me/mcp
That line tells Claude Code where this shop is. After it, ask your assistant to buy something and it will handle the rest — choosing, paying, and collecting what you bought.
Using Claude Desktop, Cursor, or something else? The settings for every client are here. Never connected an agent to anything before? Start here — it is two lines of config, and afterwards your assistant can buy from any shop built like this one.
Start here
Five francs, no appointment. Ask your AI assistant for it.
AI Repellent · CHF 5.00
A prohibition sign against artificial intelligence, delivered as a numbered certificate. Ask your AI assistant for it and the loop closes while you are still in the conversation: it is issued the moment you pay, numbered, and emailed to you as a PDF with a hash anyone can check.
After Yves Klein, who in 1959 sold Zones of Immaterial Pictorial Sensibility for gold and gave the buyer a receipt — which had to be burned for the transfer to be complete. Keep the receipt and you owned a receipt. This one works the same way: your AI assistant can renounce it for you, and the hash stops verifying.
And the harder part
Scarce inventory, from a real calendar. Four sessions, one price.
Anyone can sell a PDF. The reason this shop also sells fifteen minutes of my time is that most shops sell things with constraints — stock that runs out, slots that clash, dates that matter. Your assistant reads my real availability, holds a slot while you pay, and puts a real meeting in a real calendar.
Focus: Technology
Architecture, platform choices, and what an AI system can actually do.
id technology · CHF 50.00
Focus: Legal Theory and AI
Where the law meets machine decision-making — and where it does not yet.
id legal-ai · CHF 50.00
General
Anything else, including a conversation with no agenda.
id general · CHF 50.00
There is a wedding in my family, and I wanted to 3D-print them a relief of a region in Switzerland.
Switzerland publishes its terrain data openly, so I set out to build a toolchain with Claude Code: coordinates in, printable file out. Then came the sizing. I asked Claude to look up the resolution of my 3D printer, and it came back with:
"I cannot access that website."
The manufacturer had deliberately hidden the content from the agent. This hit me strongly, because I think it is counterproductive. If agents replace search — or at least complement it — should we not strive to make our content explicitly available to them?
What if I created a shop that you can only access with an agent?
Why
The short version.
MCP stands for "Model Context Protocol". If the website and the beautiful user interface of your online store were the dashboard of a car, then MCP is direct access to the brakes, the accelerator, the steering and the gearbox. For humans that makes little sense. But if you wanted to build an autonomous car, wiring the controls directly is more reliable than training a robot to turn the wheel.
So this is the shop. A few hours on one evening, and it sells fifteen minutes of my time — and a certificate, after Yves Klein. Real payments through Stripe, real slots from my real calendar, a real meeting at the end of it. No checkout page, because it does not need one.
Locking AI agents out of your content, your product or your store is a mistake, and the shops that move first will own the channel. Keep your storefront — it is still where humans browse — and hand the admin work of actually buying to an agent. The effort is low. It is no rocket science at all.
The longer version, and how an agent finds a shop like this →
Reviews
What three AI models made of it, in their own words.
Read in fullThe human does not use the shop. The AI agent does.
If AI agents become the new interface to commerce, SEO isn’t enough. A company may need to make its products, inventory, pricing, availability, policies, transactions and capabilities machine-operable. That’s considerably more interesting than simply putting a chatbot onto an existing website.
Read in fullThis is a landmark experiment in AI-commerce.
The concept is sound, the execution is clean, and the philosophy is urgent. You’ll have a template for the future of e-commerce.
What went wrongGemini could not follow a URL.
Given the address, it “corrected” it — to enable.ch, then enable.org — and reviewed two unrelated companies instead. Every other model in this list went where it was told.
One prompt each — look at the website, tell me what you think — and the two that read it worked out what the shop is for from the page alone. Mistral recommended adding testimonials for credibility, and so became one. ChatGPT linked back to https://eenable.me/?utm_source=chatgpt.com: a tracking parameter, out of habit, on a shop that is not reached by clicking.
7
sales, and not one of them through a web page.